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P&G’s Head & Shoulders Creates New Beauty Manual

New e-guide of beauty tips is exclusive to Nook store.

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By: TOM BRANNA

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Head & Shoulders has unveiled The Good Girlfriend Guide, an e-manual of positive girlfriend-to-girlfriend advice tackling everything from beauty faux pas to relationship hang-ups—and consumers can access it from only one place: Barnes & Nobel’s Nook Store. The initiative started back in July when Head & Shoulders’ girlfriend ambassador, Alyson Hannigan, joined the brand to end “head-scratching’” behavior by encouraging women across the country to visit the Head * Should...

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